Notes
Things worth writing down.
Short pieces on brand, positioning and launch. Written for owner-operators who already run a good business.
Thorianne note
Everyone is not a target audience
Only Costco can be everything to everyone. If you have ever answered the target audience question with “everyone”, here is what it is quietly costing you.
5 October 2026
Thorianne note
Which Shopify plan should you choose
Basic, Grow or Advanced. The honest answer is that almost everyone should start on Basic, and the reason is arithmetic rather than opinion.
5 October 2026